S.M. Bradford Co.: Women's Fashion on the Harbour Town Harbor

S.M. Bradford Co. has sold women's fashion, shoes and gifts on the Harbour Town yacht harbor since 1983.
- Sells
- women's fashion, shoes, accessories, gifts
- Brands
- Lilly Pulitzer, Joseph Ribkoff, Jude Connally
- Since
- 1983
- Where
- 149D Lighthouse Rd, on the yacht harbor
Women's Fashion on the Yacht Harbor
S.M. Bradford Co. opened in 1983 and sells daytime and evening apparel, accessories, footwear and gifts for “young women to great-grandmothers.” The shop represents 76 lines, including Joseph Ribkoff, Lilly Pulitzer and Jude Connally. Sea Pines’ shop directory adds Melly M, Foxcroft no-iron shirts and Mycra Pac, with shoes from Lilly Pulitzer, Van Eli, Ilse Jacobsen and Ted Baker.
Lilly Pulitzer and Currents
The same company runs the Lilly Pulitzer Signature Store at the Village at Wexford, and Currents, a casual-fashion shop with stores in both Harbour Town and Wexford.
What Shoppers Say
Shoppers, many of them regulars on every vacation, praise a staff who greet everyone, put together outfits they think you will like and bring other sizes without being asked. The selection of clothing, shoes and accessories is broad and restocked often, with well-known brands. One Sea Pines resident had an uncomfortable experience with a sales associate, but most describe shopping here as effortless.
Planning a Visit
The shop is at 149D Lighthouse Road, on the Harbour Town yacht harbor, and asks shoppers to call (843) 671-9191 for seasonal hours. The Harbour Town shops guide lists the neighbors, and Hilton Head boutiques covers the island’s other women’s clothing shops.
More Shopping in Harbour Town

Harbour Town shops in Sea Pines: the 20-plus boutiques, gift shops and general store around the yacht basin, typical hours, and the Sea Pines gate fee.

Harbour Town, Hilton Head: the red-and-white lighthouse, the marina, waterfront dining and shops, and Harbour Town Golf Links, home of the RBC Heritage.

The Lilly Pulitzer Signature Store at the Village at Wexford: women's and girls' resort wear, shoes and jewelry. Hours, phone and what to expect.

CURRENTS at the Village at Wexford: casual women's clothing, footwear and a large Brighton leather and jewelry selection, phone and what shoppers say.
Radiance is a women's clothing boutique in the Harbour Town shops since 2008: dresses, tops, shoes, purses and jewelry. Hours, phone and location.
Knickers has sold men's clothing in Harbour Town since 1971: shirts, jeans, shorts, belts and sandals. Hours, phone and where to find it in Sea Pines.
Frequently Asked Questions
Where is S.M. Bradford Co. on Hilton Head?
At 149D Lighthouse Road in Harbour Town, Sea Pines Resort, on the yacht harbor. The phone number is (843) 671-9191.
What brands does S.M. Bradford Co. carry?
The shop represents 76 lines, including Lilly Pulitzer, Joseph Ribkoff and Jude Connally, with shoes from Lilly Pulitzer, Van Eli, Ilse Jacobsen and Ted Baker.
Is there another S.M. Bradford Co. store?
The company also runs the Lilly Pulitzer Signature Store and a Currents shop at the Village at Wexford, and a Currents shop in Harbour Town.
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