Shopping on Hilton Head Island
Where to shop on Hilton Head: the resort villages, the shopping centers, the outlets in Bluffton and the island’s best stores.
Shopping on Hilton Head blends relaxed coastal style with a few polished retail corners. Most of it is in the island’s open-air centers and resort villages, where boutiques, beachwear shops, gift stores and galleries sit beside restaurants. For brand-name outlets you cross the bridge to Bluffton, and for the everyday errands there are plenty of stores mid-island.
Shopping Centers and Villages
The three best-known places to shop are Harbour Town, the marina village in Sea Pines with coastal boutiques, apparel and gift shops; Shelter Cove Towne Centre, the mid-island center with national retailers, boutiques and waterfront restaurants; and Coligny Plaza, the lively open-air plaza by Coligny Beach with beachwear, souvenir shops and casual dining. Sea Pines Center covers the resort’s own shops. Beyond the resorts, neighborhood centers such as Port Royal Plaza, The Village at Wexford and The Fresh Market Shoppes are where locals shop, and carry the independent boutiques. South Island Square, on William Hilton Parkway, and The Village Exchange, on Palmetto Bay Road, are smaller centers.
Coligny Plaza, Hilton Head: 60-plus shops and restaurants a short walk from Coligny Beach, with the address, free parking, store hours and what is there.
Shelter Cove Towne Centre on Hilton Head: Belk, Kroger, lululemon and island boutiques, a dozen places to eat, a Saturday market and free parking.
Harbour Town shops in Sea Pines: the 20-plus boutiques, gift shops and general store around the yacht basin, typical hours, and the Sea Pines gate fee.
Sea Pines Center shops, restaurants and services at 71 Lighthouse Road: a store directory, the Tuesday market, the trolley stop and the gate fee.
Port Royal Plaza
Port Royal Plaza on Mathews Drive: restaurants, a bakery, a bookshop and everyday services on Hilton Head's north end. Tenant guide.
Emry's Bookshop at Port Royal Plaza: new and used books, a local author shelf, a children's area and events. Hours and phone.
The Village at Wexford
The Village at Wexford is a courtyard shopping center on William Hilton Parkway with boutiques, restaurants, a jazz club and a spa. Full directory.
The Lilly Pulitzer Signature Store at the Village at Wexford: women's and girls' resort wear, shoes and jewelry. Hours, phone and what to expect.
Needlepoint Junction in the Village at Wexford sells hand-painted canvases, threads and needlework supplies. Hours, phone and what to expect.
Hilton Head Oils and Balsamics is an olive oil and balsamic vinegar tasting bar at the Village at Wexford, with classes. Hours and phone.
The Fresh Market Shoppes
The Fresh Market Shoppes at 890 William Hilton Parkway on Hilton Head Island: The Fresh Market, a shirt shop and a shoe store, with address and map.
Hilton Head Shirt Company at The Fresh Market Shoppes: island T-shirts, hats, sweatshirts, magnets and gifts. Address, hours and phone.
Phillips Shoes at The Fresh Market Shoppes on Hilton Head Island: a shoe store known for careful fitting. Address, hours and phone.
Other shopping centers
Northridge Plaza on Hilton Head: the shopping center at 6 Northridge Drive with Northridge Cinema 10, HomeGoods and Dollar Tree.
Circle Center at 70 Pope Avenue: restaurants, a liquor store and shops a short walk from Coligny Beach.
Moss Creek Village is a small shopping center on Fording Island Road just off the island, on the mainland side of the bridges.
Main Street Village on Main Street at the north end of Hilton Head: Harris Teeter, Frankie Bones, WiseGuys, Lettrs Gifts and more.
Sea Turtle Marketplace at 430 William Hilton Parkway: Gusto Ristorante, Golf Galaxy, a physical therapy clinic and a monthly Cars & Coffee meet.
Outlet Shopping Near Hilton Head
Tanger Outlets Hilton Head is in Bluffton, on US 278 just west of the bridge, not on the island. It is two outlet centers a short drive apart, with free parking and brand-name stores for clothing, shoes, athletic gear and accessories. Our Tanger Outlets guide has both centers, what is there and where to eat. The rest of Bluffton’s shopping, from Old Town galleries to gift shops, is in our Bluffton shopping guide.
Tanger Outlets Hilton Head is two outlet centers in Bluffton on US 278: where they are, Tanger 1 vs Tanger 2, and where to eat.
Where to shop in Bluffton, SC: Old Town boutiques and gift shops, the two outlet centres on US 278, jewelers, thrift stores and the supermarkets.
Fashion, Beachwear and Gifts
Fashion. The island’s boutiques lean coastal and resort: Spartina 449 for handbags, jewelry and resort apparel, Island Girl for beach-inspired clothing and souvenirs, J.McLaughlin for classic American sportswear and Tommy Bahama for relaxed island-style clothing.
Beachwear and active. Mike’s Bikes & Beach Gear is an island staple for beach gear, bike rentals and casual apparel; Sun & Ski Sports does swimwear, outdoor clothing and active brands; and South Beach General Store in Sea Pines sells beachwear, hats and souvenirs.
Gifts and souvenirs. Palmetto Moon carries Southern-inspired gifts, clothing and accessories, the Art League of Hilton Head sells work by local and regional artists, and the shops across Sea Pines carry island merchandise.
John's Music at 23 New Orleans Road, Hilton Head: guitars, amps and gear, repairs, hours and phone.
Lettrs Gifts at 1303 Main Street in Main Street Village: personalized gifts and in-house embroidery. Address, hours and phone.
The Salty Dog T-Shirt Factory at 67 Arrow Road, Hilton Head: hours, phone and the other Salty Dog stores.
Everyday Shopping
For the things you forgot to pack, most of the island’s everyday stores are mid-island. HomeGoods is at Northridge Plaza for home décor and seasonal items, and TJ Maxx is at The Fresh Market Shoppes for clothing and housewares. The island has a Barnes & Noble for books and games and The Greenery for plants, pots and garden gifts.
The Hilton Head Barnes & Noble is in the Indigo Run shops at 20 Hatton Place. Hours, phone, and whether Bluffton has one.
The Greenery is a garden center and gift and home shop at 960 William Hilton Parkway on Hilton Head Island. Hours, phone, and what it sells.
Antiques and Thrift
Antique shopping on the island is small but good: three shops on the south side stock furniture, garden pieces and vintage decor. For secondhand clothing, household goods and charity shops, see the thrift store guide.
Three antique and vintage shops on Hilton Head Island: Antiques & Garden Collectibles, Michael & Co Antiques and Branches, with hours and phones.
Every thrift and consignment shop on Hilton Head Island, SC: the Bargain Box, St. Francis, Church Mouse and Goodwill, with hours and donation drop-off.
Classic Consignments of Hilton Head, a furniture and home-decor consignment store at 122 Arrow Road. Hours and phone.
Frequently Asked Questions
Where is the best shopping on Hilton Head Island?
Harbour Town in Sea Pines, Shelter Cove Towne Centre and Coligny Plaza are the three best-known places, for boutiques, beachwear and gifts. Neighborhood centers such as Port Royal Plaza and The Village at Wexford have the independent shops locals use.
Is there an outlet mall on Hilton Head?
Not on the island. Tanger Outlets Hilton Head is in Bluffton, on US 278 just west of the bridge, in two centers a short drive apart.
Where can I shop for beachwear and souvenirs?
Coligny Plaza and the Harbour Town and Sea Pines shops are the best places for beachwear, hats and souvenirs. Mike’s Bikes & Beach Gear and Palmetto Moon are also island favorites.
Where can I buy books on Hilton Head?
The island’s Barnes & Noble is in the Indigo Run shops at 20 Hatton Place, open seven days a week.
Where can I find antique stores on Hilton Head?
Three antique and vintage shops are on the south side of the island: Antiques & Garden Collectibles on William Hilton Parkway, and Michael & Co Antiques and Branches on Arrow Road.
Local guides like this come standard for Guests of Partner Properties — one small part of what a Partner Property gives every guest.
Book Partner Properties