Bluffton Shopping: Old Town, Outlets and Thrift

Lowcountry prints, cards, candles and a painted Old Town Bluffton sign on a table inside the Bluffton General Store

Shopping in Bluffton, SC runs from Old Town’s boutiques and gift shops to the outlets on US 278 and a strong run of thrift stores.

The shops in Bluffton, SC split the same way the town does. Old Town, around Calhoun Street and the May River, has the independent stores: boutiques, gift shops, galleries and a bookshop, all within a walk of each other. Out on US 278 (Fording Island Road), between Old Town and the bridges to Hilton Head, are the two outlet centres, the shopping plazas and the supermarkets. And in between is a strong run of thrift and consignment stores. If you are staying on Hilton Head, Bluffton is where islanders come for the outlets and the big stores; for the island side, see our Hilton Head shopping guide.

Old Town Bluffton Shops

Bluffton General Store

Lowcountry gifts, local honey, prints and home goods in a cottage on Church Street.

Monkee’s of Bluffton

A women’s clothing boutique on Promenade Street, dresses to shoes.

The Bluffton Bookshop

An independent bookstore in a cottage on Bridge Street, with a children’s corner.

Old Town is the part of Bluffton shopping worth a trip for its own sake. The Bluffton shops here are small and owner-run: the Bluffton General Store on Church Street for Lowcountry gifts and local honey, clothing boutiques along Promenade Street, the art galleries on Calhoun Street, and the Bluffton Bookshop, the town’s independent book store, on Bridge Street. Park once and walk, and pair it with lunch in Old Town and a look at the river.

The Outlet Malls on US 278

Tanger Outlets Hilton Head 1
4.6 ★ (963)
Tanger Outlets Hilton Head 1

The first of the two outlet centres, a short way west of Tanger 2 on US 278. 1256 Fording Island Road.

Tanger Outlets Hilton Head 2
4.5 ★ (5.2K)
Tanger Outlets Hilton Head 2

The centre nearer the bridges, and the last big stop before the island. 1414 Fording Island Road.

Salty Dog T-Shirt Factory at Tanger 2

The Hilton Head brand’s shirts, hats and gifts, at outlet prices.

The Storybook Shoppe

A children’s bookshop with toys, at Tanger 2, suite A190. Open daily.

Bluffton’s outlet mall is really two: Tanger Outlets Hilton Head 1 and 2, on either side of a short stretch of US 278 a few miles before the bridges. Despite the name, both are in Bluffton. Between them they hold the brand outlets people drive over for, Kate Spade, Adidas and Michael Kors among them, plus local shops such as the Salty Dog T-Shirt Factory and The Storybook Shoppe at Tanger 2. The Bluffton outlets are the easiest rainy-day outing from the island, a few minutes’ drive from the bridges, with free parking.

Gifts, Jewelry and Boutiques

Markel’s Card & Gift Shop

Cards, gifts, toys and coastal home decor. 1008 Fording Island Road.

Golis Family Jewelers

A family jeweler for rings and watches, with repairs and watch batteries. 1008 Fording Island Road.

5.0 ★ (17)
Birdie James

A women’s boutique for relaxed clothing, hats and bags, at Washington Square on Minetta Lane.

The best places to buy gifts in Bluffton are in Old Town and along the plazas on US 278. Markel’s, a card and gift shop, and Golis Family Jewelers share a plaza at 1008 Fording Island Road. Belfair Towne Village, the shopping centre by the Belfair community (outside its gate), has a supermarket, restaurants and small shops, and Birdie James has a boutique at Washington Square as well as one at Shelter Cove on the island.

Groceries and Everyday Shopping

Bluffton has Publix, Kroger, Food Lion and Aldi supermarkets, a Walmart Supercenter and a Sam’s Club, but no Harris Teeter. Many visitors heading for a rental on Hilton Head do their big grocery run here on the way in, before they cross the bridges.

Frequently Asked Questions

Where is the best shopping in Bluffton, SC?

Old Town Bluffton for independent boutiques, gift shops, galleries and the bookshop, and US 278 (Fording Island Road) for the two Tanger outlet centres, the shopping plazas and the supermarkets.

Is there an outlet mall in Bluffton?

Yes, two: Tanger Outlets Hilton Head 1 at 1256 Fording Island Road and Tanger Outlets Hilton Head 2 at 1414 Fording Island Road. Despite the name, both are in Bluffton, a few miles before the bridges to the island.

What shops are in Old Town Bluffton?

Small, owner-run shops: the Bluffton General Store on Church Street, women’s boutiques on Promenade Street, the Calhoun Street art galleries and the Bluffton Bookshop on Bridge Street.

Is there a bookstore in Bluffton?

Two: the Bluffton Bookshop, an independent bookstore at 89 Bridge Street in Old Town, and The Storybook Shoppe, a children’s bookshop at Tanger 2.

Are there thrift stores in Bluffton?

Plenty. Two Goodwill stores, the Habitat ReStore, the Palmetto Animal League Thrift Store and several church-run shops, plus consignment stores for furniture and clothing.

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