Birdie James, Shelter Cove Towne Centre

An owner-run women’s boutique, the flagship of two: dresses, everyday staples, jewelry and accessories, styled between classic and modern.
Reviewers describe a boutique they return to every year on holiday, with clothing, jewelry and accessories that feel hand-picked.
- 28 Shelter Cove Ln Unit 111, Hilton Head Island, SC 29928
- (843) 842-2622
Hours
Monday to Saturday10 a.m. to 6 p.m.Sundaynoon to 5 p.m.
- Where
- Unit 111, Shelter Cove Towne Centre
- Sells
- women’s clothing, jewelry, accessories
- Also in
- Bluffton, at Washington Square
Birdie James Hilton Head is the boutique’s flagship store, at Shelter Cove Towne Centre. Its owner, Michelle, opened it to style women in person, and the stock sits between classic and modern: everyday staples with a fashion edge, dresses for a dinner out, and jewelry, shoes and accessories to finish the look. The second store is in Bluffton, at Washington Square on Minetta Lane.
Reviewers include families who stop in every year on holiday, and nearly all of them mention the staff: they know the stock, pull pieces for you and will tell you honestly when something is not working. Spartina 449, fab’rik and Talbots are a few doors away, and our Hilton Head shopping guide covers the rest of the island.
More at Shelter Cove Towne Centre
Shelter Cove Towne Centre on Hilton Head: Belk, Kroger, lululemon and island boutiques, a dozen places to eat, a Saturday market and free parking.
Spartina Hilton Head: the Spartina 449 store at Shelter Cove Towne Centre, with the brand's linen and leather handbags, jewelry and accessories.
Fabrik Hilton Head (fab'rik) at Shelter Cove Towne Centre: on-trend women's dresses, tops, denim and accessories, with personal styling appointments.
Talbots Hilton Head at Shelter Cove Towne Centre: classic women's clothing in misses, petite and plus sizes, with style appointments and pickup.
Heritage Fine Jewelry at Shelter Cove Towne Centre: a family jeweller on Hilton Head since 1990, with diamonds, custom design and on-site repairs.
Birdie James Bluffton is a women's boutique at Washington Square on Minetta Lane. Clothing, hats and bags, and how it differs from Shelter Cove.
What reviewers say
Reviewers describe a boutique they return to every year on holiday, with clothing, jewelry and accessories that feel hand-picked. The staff are the constant theme: they know regular customers' styles, pull pieces to try and will say honestly when something does not suit. Several credit the owner's eye for the stock.
Frequently Asked Questions
Updated
Where is Birdie James on Hilton Head?
At Shelter Cove Towne Centre, 28 Shelter Cove Lane, Unit 111. It is open 10 a.m. to 6 p.m. Monday to Saturday and noon to 5 p.m. on Sunday. There is a second Birdie James in Bluffton, at Washington Square.
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